Spreadsheets are the easiest way to manipulate and visualize your data.
A supposed 980 million people us Microsoft Excel and/or Google Sheets.
What’s been customarily not so easy? Actually getting your data into a spreadsheet.
We all know about how to manually export data to csv, and then copy paste it in our spreadheet. But how do you get rid of that manual and tedious process? It’d be great to link a spreadsheet to a data source and have that data frequently updated without having to do anything, right?
Good news! In recent years, a few platforms have made it easy to move external data to Google Sheets and keep it live, without having to write a single line of code
I’ve outlined my 4 favorite tools based on price, types of integration and ease of use. Also, I’ve showcased a few integrations from each platform that I think sums up the overall type of integrations from the platform. You can easily get the gist of who each platform is geared towards. I’m comparing them all at the most popular price point option for businesses.
Ease of Use: As a Google Sheets add-on, you don’t even have to leave Google Sheets to import data. In a sidebar on the right hand of your Google Sheets page, Supermetrics lists all of its integrations and allows you to select what type of data you want and how you want it presented on the spreadsheet.
Best for: Marketing Teams
Total Integrations: 45
A few featured integrations: Instagram, Facebook Ads, Google Analytics, Salesforce. It also has access to Public data from Facebook, Instagram, and other social media sites.
Check out all their integrations here.
Price & Scheduling: $149 per user per month. With this plan, you have access to all data sources and can update as frequently as every hour.
Disclaimer: author of this post works at Actiondesk
Ease of use: Actiondesk enables you to build automations to feed your google sheets with data coming from as many as 20 integrations (and counting). It’s also simple to combine data from many applications into the same sheet (i.e. match data from Salesforce and Hubspot into the same sheet) where the other options on this list do not do that.
Best for: Non-Technical Data Analytics Team/Operations
Total Integrations: 20
A Few Featured Integrations: MySQL, Hubspot, Slack, Jira, Coinmarketcap, Typeform, Salesforce, Intercom
See Actiondesk’s full list of integrations here.
Price & Scheduling: For $150 per month, you can refresh your data every 6 hours.
Ease of Use: To import data from your external source to Zapier, you need to create the “zaps” on Zapier’s interface. The interface is extremely user-friendly and easy to use. Unlike the other options on this list, Zapier does not account for past data and only triggers workflows with new data importing data. Zapier will show its limits when it comes to updating records. If you have to update records that were already pushed to google sheets, you’ll have to set up several Zapier workflows, which can quickly become hard to maintain.
Best for: Teams who want to push data and not modify it afterward
Zapier has over 1,500 integrations with Google Sheets.
See Zapier’s integrations here
Price & Scheduling: $12 per month with hourly updates
Ease of Use: Like Supermetrics, Blockspring is a Google Sheets add-on; you never have to leave Google Sheets and work from a sidebar on your worksheet. Blockspring calls its workflows “Blocks” and it’s honestly not as easy and intuitive as Supermetrics, but it offers a more diverse range of integrations.
Best for: Marketing teams
A Few Featured Integrations: Amazon products, hunter.io, Linkedin, MySQL, The New York Times,
Blockspring accounts for general data queries (i.e. searching the New York Times for relevant articles) and specific queries for personal data sources such as MySQL or Instagram. Like Zapier, you cannot create custom triggers.
See a list of Blockspring integrations here
Price: $29 per month for as fast as hourly updates
Ultimately, for marketing teams with basic marketing applications, Blockspring or Supermetrics is the way to go. If you are on the operations side of a business, data analytics team, or want to crunch your numbers and do complex manipulations, Actiondesk is probably the way to go (we might be a little bit biased).
By the way, if you’re interested in Actiondesk as a solution for getting live data to Google Sheets, click here!