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The Easiest 3 Ways to Connect Hubspot to Google Sheets

Analyze, visualize, or edit your Hubspot data efficiently
Emma Butler

Do you want to get the most out of your Hubspot data by pushing it to Google Sheets to do analyze, visualize or edit?

I’ve outlined the 3 best, no-code tools to push data from Hubspot to Google Sheets:

 

Zapier

Zapier is a great tool leading the no-code movement. Zapier allows you to push updates from Hubspot to Google Sheets in just a few minutes. If you receive a new contact or form submission, for example, this data will be pushed to Google Sheets. 

 

Zapier’s Hubspot to Google Sheets integration is relatively basic and easy to set up; you can push new data relating to Contacts, Blogs, Forms and Calendar updates.  If you’re looking to update a Google Sheet everytime you get a new contact, then Zapier might be the right tool for you. If you’re looking to analyze past data and get more data on Engagements and Deals, then keep reading! 



Actiondesk

(Disclaimer: author of this post works at Actiondesk)

Actiondesk allows you to move any type of Hubspot data to Google Sheets or your Google Sheets data to Hubspot. Actiondesk in itself is a spreadsheet interface and has almost all the same tools that Google Sheets has. You can just push your data to Actiondesk and transform it there or move it to Google Sheets.

Actiondesk can export associated fields and makes it easy to unnest and flatten arrays. The other alternatives on this list cannot do that.  That’s why you can only export simple data like information about a contact (first name, last name, email, etc) on the alternatives.

Let me walk you through a use case of how Actiondesk customers use the Hubspot to Google Sheets' integration to clarify how this works and the potential Actiondesk has for you to analyze your data.

Let’s say your company wants to understand how many Engagements (emails to contact, tasks, and calls with contact) it takes to convert a company to close a deal. 

You would first export “engagements” to Actiondesk. You can see in Actiondesk all the companies, the contacts, and an array (meaning data in brackets [abc]) of what type of engagements you had with that particular contact. In excel or Google sheets, you can’t do anything with this data, you would need to unnest it first. 

Actiondesk allows you to do this my just clicking on “unnest.” You see a new row for each engagement type. This is what it would look like now:

hubspot_google_sheets

Now that this data is unnested you can do anything with it; You can import “companies” “deals stages” and any other table you want to cross reference. Now, you can create a table with company name, number of engagements, date of those engagements, and stage in the deal process, using basic spreadsheet skills like the Lookup feature and the pivot table. You can now examine how many engagements it takes over a x amount of time to close a deal.

This of course is just one example of a use case, but you can see that Actondesk has the power to analyze associated fields that other tools do not have.



G-Accon for Hubspot

 

G-Accon for Hubspot is an excellent Google Addon that allows you to export Hubspot data and push it to Google Sheets, edit it, and send it back. You can only export fields from Hubspot such as Companies, Contacts Lists, Contact Properties and Contacts.

You cannot schedule this however so you’ll need to refresh new data from Hubspot to Google Sheets and refresh when you want to push your spreadsheet edits back. 

G-Accon is extremely easy to set up too. 

 

Conclusion

 

I would recommend using G-Accon for Hubspot to look at basic data and if you want to mass edit fields on Google Sheets and then push it back. If you want to really get the most out of your Hubspot data however, I would suggest using Actiondesk (but of course I might be a little biased).

 

By the way, if you’re interested in using Actiondesk as a solution to getting data from Hubspot to Google Sheets, click here!

 

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