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Announcing Mailchimp Integration with Actiondesk

Jonathan Parisot

Mailchimp is one of the most popular email marketing software out there. Among other things, Mailchimp lets you build list, and send them newsletters using pre made templates.

 

Following our launch, Mailchimp has been one of the most requested integrations by Actiondesk’s users.

 

As a reminder, Actiondesk lets you build powerful automations using only their spreadsheet skills.

 

So what exactly can you do using Actiondesk and Mailchimp?

 

1/ Get data from your database into Mailchimp

 

The more data points about your subscribers you have, the more granular you can segment your lists and the more efficient your newsletters will be.

Often, the data you need is living in other systems, whether it’s your own database, CRM or payment system.

 

With Actiondesk, you can easily take data from your database, transform it and aggregate it as a customer level and then push it to Mailchimp.

 

For example, you could get transaction data from your database, count the number of orders per customer over the past 30 days and push that indicator in a merge field in Mailchimp.

 

You could set this routine to run every hour.

 

You’ll then be able to segment your newsletter based on that data.

 

To see exactly how this would work, check this article and this video out.

 

 

2/ Get data from Mailchimp into your CRM

 

At the other end, you might want to get some data coming from Mailchimp and push it to your CRM. Data such as open or click rate could be pushed to Salesforce, Hubspot or Pipedrive.

 

That way, your account managers will have more context to prioritize their work and be more efficient when interacting with their customers.

 

To see exactly how this would work, check this article and this video out.

 

 

3/ Build automated customized reports with your Mailchimp data

 

Lastly, if you feel the reporting capabilities of Mailchimp are limited and not customized to your need, actiondesk can help.

 

You can get data from Mailchimp, transform it the way you want thanks to our powerful spreadsheet features and functions, and then push the transformed data regularly to Google Sheets.

 

Those are only a few examples of what you can do with Actiondesk. Do you have any questions or ideas on how to use Actiondesk and Mailchimp? Please comment or reach out to us through the chat.

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